Creating Your AI Advantage
From AI Uncertainty to AI Competence
Your expertise is the asset. In one focused month —four live group workshops, three one-on-one coaching sessions— learn how to leverage AI in your work and leave with a plan and tools you can use.
Creating Your AI Advantage — Founding Cohort (Early Bird Before July 20)
Founding Cohort — Early-Bird Rate | Join the first cohort at $500 (founding rate $600; $1,200 once the programme officially launches) | Limited to 10 places. Early-bird held until July 20 — the cohort begins July 27.
$500.00 USD
Never Have to Figure It Out Alone
Stuck without anyone to guide you? You get three private coaching sessions — your work, your questions, your strategy.
Practise Before the Stakes Are Real
Afraid of costly AI missteps? Test your decisions in a safe, interactive scenario — where mistakes teach you, not cost you.
Your Expertise Is Far From Obsolete
Afraid AI is leaving you behind? Your hard-won expertise is exactly what makes AI work — and you do not even have to write code.
Walk Away With More Than Notes
Tired of courses you forget in a month? You leave with a costed AI plan and working tools, built around a real process you own.
What Makes Creating Your AI Advantage Different
- A clear map of the AI landscape — not just a list of tools, but an understanding of which AI tools are relevant to the problems you want to solve.
- One-on-coaching throughout the learning process.
- The Scenaptic Lens — a method you keep and reference long after the cohort ends.
- Working AI tools, built around your own work — not generic demos. You build and leave with real, usable tools tailored to a process you own.
- A clear plan for leveraging AI in your work, ready to take to your boss, a client, or a boardroom and defend in your own voice.
- An interactive simulation where you can explore different solutions and understand their impact, in a safe environment, without costly mistakes.
- The ability to use your experience to drive optimal AI outputs.
Creating Your AI Advantage is for you if….
You’re an experienced professional looking to leverage your experience with AI. Does this sound like you?
- "I want to be ready for the speed of AI — to understand how it works and where it fits at work." — Program Director
- "I use AI daily in my job, but I'm left to my own devices." — Senior Implementation Consultant, Software
- "The courses I find are high-level, beginner, 'how to prompt' content. I want something more advanced." — SAAS Professional
- "I want to gain confidence using AI in my work — I'm not fully comfortable with the technology yet." — Director of Certification, Regulatory Body
- "My challenge is translating AI concepts into practical, day-to-day applications in my role."— Executive, Consulting
Whether you're an individual contributor, a director, or an entrepreneur, you will benefit from Creating Your AI Advantage. You've moved past the basics, you don't want to become a programmer, and you're wondering whether there's more you can do. There is. And it starts with the expertise you already have.
Creating Your AI Advantage in Action
Learn how to Create Your AI Advantage through an interactive experience with like-minded professionals.
Four 2-hour live sessions on Zoom, conducted weekly. All sessions are recorded, so if you miss one — or want to revisit it — it's yours to watch anytime. You will be asked to complete a short, self-paced primer (The Expertise Advantage) to prepare you to learn.
Week 1 — Orientation, the case, and the landscape of AI. Step into the scenario, learn to read any kind of work through the Scenaptic Lens, meet the full family of AI tools, and choose a process from your own work to carry through the month.
Week 2 — Analytics, data, and designing solutions. Deep dive into the immersive scenario's real challenges — siloed data, messy inputs — and start mapping which kinds of AI fit which parts of the work, with your first hands-on application.
Week 3 — Building the solution. Go hands-on, building real, usable AI tools against the scenario — and then against your own chosen workflow.
Week 4 — Your Workflow. Turn everything on your own work, shape it into a clear, costed plan, and present it for feedback — plus governance, ethics, and where to go next.
The Experience Continues Between Sessions
The four live sessions are only part of the journey. Between them, you’ll continue developing your project with structured support designed to keep momentum and deepen your thinking.
✓ Guided fieldwork
Apply each session directly to your own work through carefully designed exercises.
✓ Private cohort community
Ask questions, exchange ideas, and learn from the experience of other participants throughout the programme.
✓ One-on-one coaching, 3 Sessions
Meet individually with me to refine your project, discuss challenges, and shape your AI strategy around your own professional context.
Bring AI to your hardest calls
Without the risk of learning on the job.
An Advanced Interactive Scenario
This isn’t a case study you read. It’s a world you step into and act in — with its people, its data, and decisions that don’t come with a tidy right answer, because real work never does. And your decisions have consequences. Make a call, and you see what it produces — and why. Not a grade but an outcome, explained.
Why a fictional company?
The scenario is set outside your own field on purpose — a small craft house facing a very real dilemma. But it's built on the AI challenges that recur across every industry and role: messy data, competing priorities, knowing where to trust AI and where judgment must lead. Whether your world is jewellery, retail, finance, or healthcare, the thinking transfers directly. The world is the vehicle; your expertise is the destination.
AI-Powered Features
What makes the world come alive
✔ Talk to the people in the room. Hold real conversations with the company's key figures — the owner, the master craftsperson, a board member, a major client. Ask them questions, hear their concerns, and discover that each one wants something different. Differing perspectives create better outcomes.
✔ Dig into real, messy data. Explore the company's actual financials, sales, and records — incomplete and imperfect, the way real data always is. You practise drawing sound conclusions from information that never comes perfectly clean.
✔ Read the real documents. Work from the genuine artefacts of a living company — the acquisition offer on the table, board notes, an artisan's letter, a market report — not a tidy one-page summary.
✔ See the impact of your decisions. When you make a call, the scenario shows you what likely happens next — and explains why. You learn from the consequences, safely, before the stakes are ever real.
✔ Test your proposals against a realistic model: A working model of the business. Behind the scenario sits a carefully built model of how the company actually works — how its craft, its people, its clients, and its finances all affect one another. When you propose a course of action, you can run it through this model and see the likely ripple effects across the whole business, over time. It's the difference between guessing whether an idea would work and seeing how it plays out in a system that behaves like the real thing.
Meet Carlos
I've spent decades building interactive learning worlds and turning that craft into a structured way of finding where AI belongs in real work. With an MBA and a PhD in educational technology, I've taught AI and technology to professionals and university students across four countries, trained teams from companies like Amazon, PwC, and McKinsey, as well as government agencies, and built AI tools inside real organisations. I've presented my work on learning and simulation at leading conferences across North America, Latin America, and Europe, including at Harvard. My research on AI in learning earned a Special Distinction from the British Journal of Educational Technology. I work with these tools every day — and I'll be guiding you through this experience myself.
