TIER 1 — DESIGN YOUR AI ADVANTAGE

Where your Expertise meets AI

THE COHORT

Where expertise and perspectives meet

Learn AI Alongside Experienced Peers — Then Turn It on Your Own Work

A focused experience across four sessions · Small groups (max. 10 participants)

Investment: $500 per person · $400 early-bird (founding cohort)

You've spent years building expertise most people can't match. The problem isn't that you're behind on AI — it's that everything offered to you treats you like a beginner.

Generic courses hand you a list of tools and leave you to work out where they fit. That's backwards. Your expertise is precisely what makes AI useful — and a course that ignores it wastes the most valuable thing you bring. This cohort starts from the opposite premise.

Across four sessions, you work through a single, richly designed business scenario — set deliberately outside your own field — alongside a small group of experienced professionals from different industries. You learn the method on shared ground, then turn it on your own work. By the end, you know exactly where AI belongs in what you do.

What Makes This Different

This isn't a webinar you half-watch. It's an experience you step into, built on an approach drawn from twenty years of designing simulations for critical industries — aerospace and defence — where getting the problem right is non-negotiable. That same rigour now shapes the scenario you'll work through. And because the room spans different fields, you see the same ideas from several points of view at once — the difference between how a colleague in another industry frames a problem and how you do is where the deepest learning happens. That's something no solo course, and no video library, can give you.

The Method: The Scenaptic Lens

At the centre of the cohort is a method we call the Scenaptic Lens — a repeatable way to look at any piece of work and see where AI genuinely belongs, where it doesn't, and why. It comes from twenty years of designing simulations for environments where getting the problem right is non-negotiable, and it's been adapted so that a non-technical professional can put it to work straight away. Once you have it, you don't look at a workflow the same way again — and it travels with you to every problem you'll ever face.

How It Works

Before we begin, you'll get a short, self-paced primer that introduces the core ideas — so you arrive ready to go deep rather than start from scratch. The cohort then runs across four working sessions, with the shared scenario continuing between them.

Session 1 — Step into the world. You enter the scenario and learn to read any kind of work through the Scenaptic Lens: what's routine, what needs real judgement, and what's genuinely open-ended. You learn to define the real problem beneath the surface symptom, and you meet the whole family of AI — from classic prediction to agents — so you can recognise what each kind is for. Along the way, you choose a process from your own work to bring to the final session. You leave with a shared language and the core method.
Session 2 — Map AI to the work. Working directly inside the immersive scenario, you take the whole family of AI solutions and frame it against the specific workflow under analysis — seeing exactly which kinds of AI fit which parts of the work, and which don't.
Session 3 — Hands-on with solutions. This session is practical. You work directly with different AI solutions against the scenario, seeing how they behave, what they return, and where they fall short — the difference between a tool that sounds impressive and one that actually fits.
Session 4 — Turn the lens on your work. You apply everything to the process from your own work, shape it into a clear, costed, governed proposal, and present it to the group for feedback. You leave with something you could take to a colleague, a client, or a boardroom.

Between sessions, the scenario keeps unfolding, and a private community space lets you compare notes with peers and keep the thinking alive.

What You'll Walk Away With

A clear, connected map of the AI landscape — not a longer list of possibilities, but an understanding of how the pieces fit and which ones matter for your kind of work.
The Scenaptic Lens itself — a method you keep, and can point at any workflow long after the cohort ends.
Hands-on experience with real techniques — analysis, prediction, and a working AI agent — applied to a scenario that behaves like the real thing.
And the deliverable: a clear, costed, governed proposal for where AI belongs in your own work — one you can explain in your own voice, to a colleague, a client, or a boardroom. No technical background required. Your judgement, not your coding ability, is what drives good AI decisions.

Who This Is For

Experienced professionals — in any field — who sense AI is reshaping their work and want to understand it on their own terms, not as beginners.
People who value depth over hype, and who'd rather learn something by solving a real problem than by watching slides.

Who This Isn't For

If you're looking for a deep technical or coding course, this isn't it — this is about direction and judgement, not implementation. And if you want a scenario built entirely around your own specific workflow rather than a shared one, the one-to-one engagement is the better fit.

The Founding Cohort

This is the first cohort, and it's priced as such. You join at the founding rate, and in return I ask two things: your candid feedback to shape the programme, and — if it delivers — a short testimonial and permission to write up your result as a case study. You won't just take the cohort; you'll help define it.